Business Fashion Affects Consumer Behavior

Business expression affects consumer behavior Position 1. 1 Current situation Fashion flair always affect how the majority soften. Recently, a series of casual wear way of life brands have arrived Hong Kong. It drives hundreds of thousands of youngsters or young adults crazy on Hesperian casual wear style. It is non hard to observe this in streets. This attributes to stylus brands usually push a mass promotion towards the targeted consumers together with an winsome and all round market offering. port brands not only fork up a product, but also obtain experience with well created shopping environment, well trained salespersons and well organized after sales services) Thats why consumers are attracted to follow their trends by becoming so cope to the excogitate brands. 1. 2 How it affects Consumer behaviors are affected by different stimuli, including market strategies. It influences the buyers black box, which are buyer characteristics and decision process.For fashion br ands, they usually utilize different marketing strategies in order to hold or influence social, personal, cultural and psychological factors that affect buyers black box and therefore their purchase decision. 1. 3 Reasons behind If fashion brands successfully influence the buyers purchase decision, they can take a crap a huge headache chance. That means if they can make up a fashion trend that consistent with their clothing style, it would bring such(prenominal) a million dollar sales.As it becomes a fashion trend, consumer will not only buy it for once, but become loyal as massive as it is still fashionable to them. it would bring a continuous proceeds but not all-for-once. Problems 2. 1 Consumer To some extent, it in fact creates an supernumerary consumption which means it is not purchasing for convey. Many exact need recognition to purchase are implied by external stimuli which is not internally implied by consumers itself but made by marketers. Just try to think, how nume rous clothes you bought for need only but not because you think it is good.Why you olfactory sensation good to the product, which capability be it is chic, mostly for the teens and young adults. That implies a chore of overconsumption or even existence of shopaholics or any personal finance. 2. 2 Fashion Fashion brands would create fashion trends to match their clothing style. That capacity affect the independency of the art of fashion. Fashion is an art, is an expression, is an time mark. It represents many another(prenominal) things that weigh. It is to a greater extent than a business. If it has been used as a market strategies, that , to some extent, find out or even destroy fashion.At least some fashion designers might sacrifice the art value of fashion and turn their design to business oriented, that the fashion design should suit their business marketing strategies. Like many renowned fashion brands, they would fine tune the product shown in the fashion catwalk show bef ore it is sold. Like the high heels designed specially by YSL, which is a round shape like a quarter of a circle with heel when you look by side, the level of heels have been bring down and fine-tune their design before it is launched to the public.