Scope And Complexity Of The Aviation Transportation Industry

The size, scope and complexity of the aviation transportation industry is one that requires cooperation on local, state and federal levels, as well as, international agreements of cooperation in its ability to monitor, gather information, investigate, defend and recover from attacks against the industry. Elias (2010) states that the roles for which each entity is responsible is guided by specific authorities, existing laws and regulations and the availability of assets and capabilities. Prior to 9/11, the security of aviation infrastructure was left largely to the FAA, with each airport and airline having in place security systems while, at the same time, maintaining profit margins. Prior to 9/11, airport security designs had not changed in decades and were focused more on the protection of assets. One of the major criticisms following 9/11 was the failure of the government and industry stakeholders to jointly anticipate and quickly respond as there was existing intelligence available from many sources which would have suggested the presence of an imminent threat. The U.S. Patriot Act helped to break the perceived wall which prevented the sharing of information and which led to many of the intelligence failures. As a result, the Department of Homeland Security (DHS) was created in order to streamline and merge existing federal agencies with either overlapping jurisdictions or disparate functions. The DHS functions are primarily the coordination of aviation lawShow MoreRelatedAirline Industry : The Airlines Essay1637 Words   |  7 Pagespaper, I equally contemplated each industry while being forced to choose only one to focus on. I felt the most inclined to select the airlines industry, specifically Delta Airlines, since my father is a longtime employee for the company. 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PG Always / Whisper - 1719 Words

PROCTER amp; GAMBLE Always/Whisper Problem Procter amp; Gamble is faced with the decision to change the name of their feminine pad/napkin products from â€Å"Always† to â€Å"Whisper†. The Singapore operation increasingly depended on Pamp;G Japan, which used Whisper since Pamp;G was blocked from using Always. The strategies for name change come in three alternatives: (1) the name change would be introduced swiftly; (2) the name change could be phased in for different items at different times; and (3) Whisper products could be introduced and co-exist with Always. Analysis To better evaluate the case, Pamp;G’s marketing mix will be used to identify the internal and external factors that will affect the business. Customer The customer for this†¦show more content†¦Pamp;G Singapore was strong in the catamenial market with a projected market growth of 20% per annum. This was higher than any of Pamp;G’s consumer products. The Singapore market was where the feminine pad â€Å"always† became an initial success. This gave the Singapore executives of Pamp;G an opportunity to change the name of the feminine pad from â€Å"always† to â€Å"whisper† because of its initial success in Japan. What the Pamp;G executives failed to factor in is that the cultures in both countries differ and that consumers (in Singapore) may react negatively with a change in name of the product from â€Å"always† to whisper†. With a change in the name of the product this would also entail in changing the positioning, target and strategy of the product. Modifications in packaging and marketing communication mix will be required under this strategy. Alternative Options A brand’s name is one of the most important factors to consider in introducing a product in the market as this would affect how consumers perceive the product itself. â€Å"Always† in the mind of a consumer may refer to a product being â€Å"reliable† while the name â€Å"Whisper† may signify being â€Å"tactful† as women having their menstruation are usually discreet about the condition. People from all walks of life may have different interpretations of the two names. Below are the three alternatives that Pamp;G will choose from: 1. Change the name based in any of theShow MoreRelatedCompare and Contrast Essay: Brave New World Versus 19841675 Words   |  7 PagesCompare and Contrast Essay Juan Ignacio Pazmià ±o English 11 â€Å"We cant be confined to one way of thinking, and that terrifies our leaders. It means we cant be controlled. 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Essay on Comparing Cuban and Sierra Leone Youth Essay Example For Students

Essay on Comparing Cuban and Sierra Leone Youth Essay In a world that is being assimilated by a digital revolution of mass media and better means of travel, most of the Earth’s population would like to have cultural traits that maintain their unique identity in a peaceful state of co-existence. Assimilation requires an understanding of cultural differences in order to bridge them. If assimilation begins with the newest generation, one must understand any difficulties that lie in differentiating the youth of that generation. In assessing the Cuban and Sierra Leone cultures, perhaps assimilation in some areas are needed. Although Cuban and Sierra Leone youth may seem similar, they certainly have numerous dissimilarities too. Specifically looking at boys from Cuba and Sierra Leone, we shall assess how they relate to one another despite their cultural diversities during the 90‘s through government, day-to-day life, and development. The PBS Wide Angle documentary â€Å"Victory Is Your Duty† depicts Cuban-boy boxers’ lives; as A Long Way Gone by Ishmael Beah recounts the day-to-day life he and other boys went through in Sierra Leone. Suffering from contrasting limitations such as Cuba containing to themselves and Sierra Leone incapable of encompassing strong public relations fully; there are ways for both Cuba and Sierra Leone to maintain their true identities and yet assimilate to enhance not only their nations, but the world. To begin, let’s examine Cuba and Sierra Leone’s governments in the 90‘s. Cuba is a totalitarian communist state; while Sierra Leone is in political chaos. These political states affect the boys, of both countries, growth and development for assimilation through adult based leadership and education. In Cuba, Fidel Castro headed Cuban government as presi. .ve government, the Cuban boys are in an environment that provides food, shelter and support, and the activities to provide a positive social development while the Sierra Leone boys are quite the opposite. However, it is irrefutable that influx of mainstream cultures with acceptance, tolerance, and positive recognition will ultimately allow a nation like Cuba or Sierra Leone to flourish and maintain their unique identity in a peaceful state of co-existence. Further development of pragmatic tools to strengthen mass media and upgrade transportation will, perhaps, enthuse â€Å"melting pots† to sprout. Bridges will bolster. Assimilationism shall ensue. Works Cited Beah, Ishmael. A Long Way Gone. New York: Sarah Crichton, 2007. Print. â€Å"Victory is Your Duty†. Wide Angle. Dr. Andrew Lang. PBS. WNET, New York, 10 July 2007. PBS. org. Web. 3 November 2013.

Sleep Apnea Essays - Sleep Disorders, Sleep Apnea,

Sleep Apnea Causes, Health Affects, and Treatment of Sleep Apnea Sleep Apnea is involved with the respiratory and central nervous systems. The respiratory system allows a person to breathe in oxygen and excrete carbon dioxide (Deepak 116). After entering the mouth or the nose, oxygen travels into the pharynx, the larynx, and then the trachea. The trachea splits into two branches which then split into smaller tubes called bronchioles. Hair-like projections called cilia cover the bronchioles and protect them from foreign particles. From the bronchioles, air enters tiny air sacs called alveoli, each of which is surrounded by capillaries containing the blood that gathers oxygen to be transported throughout the body and releases carbon dioxide so that it can be exhaled. Contractions of the diaphragm cause the lungs to be inflated and deflated. According to Janet Fricker, sleep apnea is ?the periodic reduction or cessation of breathing caused by temporary oropharyngeal collapse during sleep?; in other words, it occurs when a person literally stops breathing while asleep (Fricker 122). There are two main processes that produce sleep apnea. The first, known as central sleep apnea, involves the level of brain activity during sleep. The nighttime failure of the part of the brain that controls breathing, located in the brain stem, results in unmonitored oxygen Sumner 2 levels during sleep. When oxygen levels become too low and carbon dioxide levels become too high, stimulation becomes strong enough to temporarily awaken the brain to do its job. The brain triggers a snorting or sucking of air in order to restore the balance of oxygen and carbon dioxide in the body. The episodes recur as the brain returns to its sleep state (Coren 147-48). The second form of sleep apnea, known as obstructive sleep apnea, is characterized by a severe relaxation of the tongue, throat, and pharynx.(Deepak 116). The severe relaxation of the tongue causes it to cover the opening to the trachea, stopping the flow of oxygen into the lungs. After ten to ninety seconds of an apnea respiratory centers alert the brain of its oxygen-deprived state, causing the repeated sleep/wake cycle of the sufferer (Fricker 122). Sleep Apnea affects about 4 percent of middle-aged men and 2 percent of middle-aged women (Walling 851). Symptoms of sleep apnea include loud snoring, gasping, and choking. It causes breathing problems that cause a person to cough and gasp as many as several hundred times a night (Pressman 65). Because a build up of fatty tissues in the mouth tends to flow over the opening of the trachea, it is most common in middle aged, overweight males (Coren 148). About sixty percent of sufferers are overweight. However, it is not actual poundage but the thickness of the neck that affects breathing. Men often develop thicker throat tissues and gather more fat in their abdomen, neck, and shoulders than women. Men with a neck circumference of seventeen inches or more and women with that of sixteen inches or more are most likely to have sleep apnea, as well as Sumner 3 those with a double chin or a lot of excess fat around the waist. Sleep apnea will worsen with age as throat tissues become looser and people gain weight.(Barone 81). Many side affects can occur due to sleep apnea. Sufferers can awaken to headaches, irritability, difficulty in remembering, and problems with concentration (Barone 81). More serious problems can occur, such as drowsiness in the daytime, oxygen scarcity, and respiratory arrest while struggling to breathe during sleep. Because there is less oxygen going to the heart, it has to work harder; adrenaline is released and blood pressure rises rapidly. Repeated bursts of nighttime blood pressure may cause hypertension during the day, leading to increased risk of heart attack, stroke, and heart rhythm disturbances (Barone 82). Diagnosing sleep apnea has become common only in recent years, since the disorder was not officially defined until 1965. Snoring, daytime fatigue, and a short attention span can be clues for diagnosis. If these symptoms persist for a prolonged period of time it may become necessary to be placed under the care of a pulmonary specialist, or an ear, nose, and throat doctor. Diagnosis is made possible by examinations of the nose, throat, and jaw. It is also